Six Books You Need to Add to Your Reading List


“Tell me about a book you read recently and really liked?” 

I love asking this question!

The setting doesn’t matter, business or social. If the opportunity presents itself, I will ask the question. And when I get an enthusiastic recommendation that triggers my interest, I make a note and add it to my reading list.

In the course of my work with coaching and consulting clients, I’m often asked for book recommendations. Many times, the recommendations are based on specific questions they have asked me. While other times, the recommendations serve as a resource that clients can use as they navigate seasons of growth, transition, or when facing challenges. So, books like Start With Why, Strength Finders 2.0, Good to Great, or The Energy Bus are favorites to recommend. 

I’m not sure what books you may already have on your radar, but these six books merit consideration for your reading list this Spring. 


The Rancher’s Gift Dennis Worden and Jeff Dunn: Focus on what is important and invest in what matters.

The Rancher’s Gift is written as a modern-day parable with real-life applications for readers of all ages. I was given a copy of The Rancher’s Gift last fall before the final edits, and I fell in love with the powerful message about a life lived with purpose. The story will resonate with all generations and the timeless truths shared reminds readers what matters most in life. When ordering the book, you also receive “The Rancher’s Guide to Living Life on Purpose” as an added bonus to help you reflect and discover your purpose in living.

The Rancher’s Gift goes on sale May 2018, but you can read Chapter One here.  You will want to order multiple copies to use as Mother’s Day, Father’s Day, and graduation gifts…just don’t forget to keep one for yourself! Here is a link to purchase The Rancher’s Gift on Amazon.


Talent Magnet Mark Miller: How to Attract and Keep the Best People

What is a Talent Magnet? “A company or organization that is so attractive, top talent will be standing in line to work there.” In classic Mark Miller style, Talent Magnet is a composite of ground-breaking research and four decades of leadership experience with Chick-fil-A woven into a business fable designed to help leaders find and retain top talent so their businesses thrive.

Are you ready to take your organization to the next level? Talent Magnet provides the practical insight you need to create an environment which attracts the top talent everyone hopes to hire.  You can read a sample chapter here, and make sure you take advantage of the bonus offers when you purchase the book. Here is a link to purchase Talent Magnet on Amazon.


The Power of Positive Leadership Jon Gordon: Discover the proven principles and practices that make great leaders great.

The Power of Positive Leadership is a comprehensive framework on positive leadership. Jon Gordon uses proven principles, compelling stories, practical ideas and practices that will help anyone become a positive leader. The research is clear. Being a positive leader is not just a nice way to lead. It’s the way to lead if you want to build a great culture, unite your organization in the face of adversity, develop a connected and committed team and achieve excellence and superior results.

Take the FREE Power of Positive Leadership Self-Assessment to gauge where you stand. Make sure you also subscribe to Jon’s newsletter so you get his 7-Step Power of You Action Plan along with weekly tips, tools, and thoughts on leadership. Here is a link to purchase The Power of Positive Leadership on Amazon.

building-storybrand-book-tom-martin-coachingBuilding a StorybrandDonald Miller: Clarify your message so customers will listen.

Using the seven elements of great storytelling, Donald Miller shows readers how to transform the way they talk about themselves, about what they do, and the unique value they bring to their customers.

Whether you head up the marketing division of a global corporation or you’re the owner of a small business, Building a StoryBrand will help you simplify your marketing and communicate clearly so you connect with your customers. Donald Miller outlines the seven universal elements of powerful stories in Building a StoryBrand which provides readers with the ultimate competitive edge they want to make sure their customers understand the compelling benefits of using their products, ideas, or services. 

You can download the first three chapters of Building a StoryBrand along with a free online tool here. Here is a link to purchase Building a Storybrand on Amazon.

life-in-the-presence-of-god-book-tom-martin-coachingLife in the Presence of GodKen Boa: Practices for living in light of eternity.

Inspired by the classic, The Practice of the Presence of God by Brother Lawrence, author Ken Boa offers practical exercises and disciplines that help us draw close to God even in the midst of our busiest seasons of life. Life in the Presence of God serves a contemporary guide on how-to abide in God’s presence. Using scripture, neuroscience, along with historical and living examples, Ken reveals how we can use our time and technology to make room for God, to train ourselves with new habits that deepen our awareness of God. 

You can download Ken Boa’s FREE Guide to Practicing God’s Presence here. Here is a link to purchase Life in the Presence of God on Amazon.

Heroes-wanted-book-tom-martin-coachingHeroes Wanted Rodney Bullard: Why the World Needs You to Live Your Heart Out

In Heroes Wanted, Rodney Bullard blends stories of inspiration and keen insights which put to rest the mindset that to be heroic one must be extraordinary. Imagine a world where people use their God-given gifts and talents for the benefit of others. A world where people willingly serve with a faithful heart offering hope and compassion and the desire to truly make a difference. The world needs heroes, and in Heroes Wanted, Rodney Bullard reminds readers the heart of heroism resides in everyone.

Read a sample chapter of Heroes Wanted, and find out what kind of hero you are, take the Heroes Wanted quiz. Here is a link to purchase Heroes Wanted on Amazon.

Reading List


I am giving away copies of each book for free!

To be eligible, follow the instructions below. (Don’t leave your shipping address, I’ll email the winners to get that information) 

  1. Leave a comment below. Tell me which of the six books you are most excited to read and why. Be creative. I really do read these comments and base my decisions on them.
  2. Share this post on Facebook, LinkedIn, or Twitter for extra credit. It’s easy to do, just click on the appropriate links below. And thanks in advance for spreading the word about this blog post and these great books! 
  3. Now it’s your turn, what’s the name of a book you read recently and really liked? Share the recommendation as a comment on this post. 

On Friday, May 10th, I will select six winners. They will be based solely on my arbitrary and subjective evaluation of all the comments. Tweets, and shares on Facebook and LinkedIn with count as bonus points. All winners will be notified via email to get their shipping information. 

Living Full Out

Radio Show Guest Appearance

I had a great time appearing with Nancy Solari on her nationally syndicated radio show, Living Full Out!tom-martin-coaching-living-full-out-radio


My Living Full Out episode, When You Believe You Can Overcome Limitations as You Live Full Out, originally aired on February 10th. Nancy and I discussed overcoming adversity and finding hope in the most challenging of circumstances. Plus we talked about the life lessons I’ve learned from battling merkel cell cancer three times and how this was a catalyst for me to leave the automotive industry and become a certified executive coach.

You can listen to the Living Full Out show using the Spreaker Audio player below. And you will find my two segments with Nancy starting at the 15-minute mark of the show. 


I share my story to share the life lessons I’ve learned along the way and even offer hope. You are not alone, and feel free to reach out with questions. You can learn more about my cancer journey on my blog and also in the Huffington Post feature, Voices of Strength – Stories of Survival  

What is Living Full Out…

Living Full Out is a way of viewing your world – your circumstances, your goals, and your life story – as a springboard to success.

When you’re living life full out…you take the bad with the good and see setbacks as a chance to grow. You never settle for stuck, never run from a challenge, and never rest on your laurels. You wake each day excited to greet what will happen next.

When you’re living full out…you feel free, strong, and capable. You are known as someone who is inclusive and supportive, who always looks for the best in any situation. Areas in your life where you feel limited suddenly become open and free, goals that were unattainable become easy to accomplish. Watch results roll in, new opportunities appear, and relationships grow. Anything is possible with the right mindset, embrace it all and keep moving forward!

About Nancy Solari…

Nancy Solari is an authentic, passionate, and successful example of how you can live the life you want with an empowered and positive mindset regardless of the challenges you face. Nancy has first-hand experience with major challenges. When she was sixteen years old, Nancy was diagnosed with Retinitis Pigmentosa, and over the years experienced subtle yet measurable vision loss. Nancy chose to plow ahead, rather than let the news kill her dreams and now shares her tools for success with audiences and groups all over the country.

After years of proving to herself that nothing could stop her from living the life she knew she deserved, Nancy started her business, Living Full Out, to help others realize their dreams. Besides writing books and providing personal coaching, Nancy also speaks professionally, reaching out to a variety of audiences who enthusiastically embrace Living Full Out. In addition, Nancy hosts the inspirational variety talk show Living Full Out, and the national Living Full Out with Nancy Solari radio show.

Guest Appearance on Podcast for Business

Creating Raving Fans of Your Business

Recently I had the privilege of being a guest on the Podcast for Business show. The podcast is all about business conversations over coffee where the discussions focus on the journey of business ownership.


Podcast for Business is hosted by Diane Campbell who owns Gratitude Goodies, a specialty gift basket company. Being a business owner herself, Diane’s understanding of business and perspective as a business owner lends itself to compelling conversations with other small business owners.

Actually, Diane’s mission at Gratitude Goodies of helping corporations express their appreciation to customers in meaning and memorable ways set the stage for our conversation about how business owners can create raving fans of their businesses. You can listen to my episode of Podcast for Business using the audio player below. 

Happy New Year

Make 2018 Your Best Year Yet!


9 Questions to Ask Yourself as You Begin the New Year

One of the greatest gifts you can give yourself before starting the New Year is to set aside some for reflection. Reflecting on where you’ve been and where you are going can help you set the stage for your best year ever. 

Take 20-30 minutes to reflect on these 8 questions:

1.  What are my top three memories of 2017?

2.  What are three memories I want to create in 2018?

3.  What area in my life worked best in 2017?

Remembering The Point Of Christmas


It’s easy to lose sight of the point of Christmas amidst the hustle and the bustle of the holiday season.

This is the time of year where Holiday activities and seasonal to-do lists capture our attention and occupy our time. Surf the internet or turn on your television and you’ll be bombarded with all sorts of Christmas messages. But somehow in the midst of all of those messages, the point of Christmas can be lost.

In fact, even the Pope “tweeted” his frustration, saying the point of Christmas has been taken hostage by worldliness.


In society, the majority typically rules in establishing culture. This dynamic is certainly in play when it comes to how we view Christmas. And in recent years, culture has had a knack for trivializing the momentous, ignoring the profound, and embracing the superficial.

We’ve marginalized it.
• Simplified it.
• Distracted from it.
• Established laws against it.
• De-emphasized and blurred the core point of it.

I serve on board of One Thing for Men, a ministry designed to help facilitate men’s group Bible gatherings. For December, we created a three-week message series and men’s group discussion curriculum focused on the Point of Christmas.

In the message series, Executive Director Ron Dunn, reminded everyone the Point of Christmas originated with God, way back in time. God invented Christmas and there is only one message that really matters.

It’s a perspective and truth that we can’t afford to miss. Fellow board member Jeff Brethauer and I had the opportunity to share when we got the point of Christmas. You can watch the message by clicking the image below. 


In a recent devotional, Rick Warren shared the point of Christmas is quite simple:

You believe, and you receive.

You believe that Jesus Christ died for your sins, and you receive him into your life.

God sent his Son to Earth 2017 years ago to die for you. That’s God’s very first Christmas gift, sent to you thousands of years before you were even born.

Merry Christmas!

~ Tom

A Guide to Setting Goals You Can Achieve

5 Key Steps to Setting Goals and Achieving More

Have you thought about what you want to accomplish in 2018, by 2020, or maybe by your next birthday milestone?

Are you clear about what the key objectives are in your personal life, your career, or your business?


If you want to succeed, you need to set goals. Without goals, our focus wanes and our sense of direction is dulled. 

To accomplish your goals, you need to know how to set them. You can’t simply say, “I want” and expect it to happen. Setting goals is a process that starts begins with careful consideration of what you want to achieve and ends after a lot of hard work to actually do it. In between, there are series well-defined steps that transcend the specifics of each goal. Knowing these steps will allow you to formulate goals that you can accomplish.

Why You Need to Optimize Your Google My Business Listing Today

When business owners start looking for ways to attract more customers, what is the first thing that comes to mind? The internet, right? But before they start having conversations about SEO, SMO, and social media ads, they need to make sure they have fully optimized the free online marketing platforms available, like Google My Business.


When digital platforms like Google My Business and Nextdoor are fully optimized phones start ringing, customers start showing up, and traffic increases on websites.

Sadly though, many small business owners fall under the misconception that a website, some search engine optimization and a few social media posts are all they need for business growth to occur.

Your website doesn’t need to be found by everyone; it just needs to be seen by the people who live in your community. You get this right, and the results can be significant.

4 out of 5 people use search engines to find information about your business.

Your potential customers are searching find local business information like business hours, location, phone number, online reviews, and more. Customer surveys reveal that businesses with detailed online profiles and complete business listings are twice as likely to be considered reputable by consumers.

How to Stop Indulging Your Limiting Beliefs

The struggle is real. And with the dawn of each new day, our confidence must do battle with the limiting beliefs that echo around in our heads.


If you look at the image above you’ll see an assortment of limiting beliefs I’ve heard in the course of my business coaching and life coaching with clients. 

According to Wikipedia, a Belief is the state of mind in which a person thinks something to be the case, with or without there being empirical evidence to prove that something is the case with factual certainty. 

Our beliefs can either be empowering or disempowering. And over time, because our actions or inactions follow our beliefs, they will create our reality. 

So if the battlefield is our minds, what strategy can we use to silence our limiting beliefs, gain confidence, and achieve more in life and in business?

What You Can Expect During Eclipse 2017

So you think you’re ready for the once in your lifetime total solar eclipse 2017?


  • You have 1-3 pm blocked off on your calendar so you won’t be interrupted during the eclipse.✔️
  • You’ve purchased your ISO certified solar eclipse glasses. ✔️
  • You’ve scouted a perfect location to view the eclipse. ✔️ 

Great job preparing for Eclipse 2017!  

But, do you know what to expect? Do you know what to look for as this grand spectacle unfolds?