A Guide to Setting Goals You Can Achieve

5 Key Steps to Setting Goals and Achieving More

Have you thought about what you want to accomplish in 2018, by 2020, or maybe by your next birthday milestone?

Are you clear about what the key objectives are in your personal life, your career, or your business?

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If you want to succeed, you need to set goals. Without goals, our focus wanes and our sense of direction is dulled. 

To accomplish your goals, you need to know how to set them. You can’t simply say, “I want” and expect it to happen. Setting goals is a process that starts begins with careful consideration of what you want to achieve and ends after a lot of hard work to actually do it. In between, there are series well-defined steps that transcend the specifics of each goal. Knowing these steps will allow you to formulate goals that you can accomplish.

Why You Need to Optimize Your Google My Business Listing Today

When business owner start looking for ways to attract more customers, what is the first thing that comes to mind? The internet, right? But before they start having conversations about SEO, SMO, and social media ads, they need to make sure they have fully optimized the free online marketing platforms available, like Google My Business.

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When digital platforms like Google My Business and Nextdoor are fully optimized phones start ringing, customers start showing up, and traffic increases on websites.

Sadly though, many small business owners fall under the misconception that a website, some search engine optimization and a few social media posts are all they need for business growth to occur.

Your website doesn’t need to be found by everyone; it just needs to be seen by the people who live in your community. You get this right, and the results can be significant.

4 out of 5 people use search engines to find information about your business.

Your potential customers are searching find local business information like business hours, location, phone number, online reviews, and more. Customer surveys reveal that businesses with detailed online profiles and complete business listings are twice as likely to be considered reputable by consumers.

How to Stop Indulging Your Limiting Beliefs

The struggle is real. And with the dawn of each new day, our confidence must do battle with the limiting beliefs that echo around in our heads.

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If you look at the image above you’ll see an assortment of limiting beliefs I’ve heard in the course of my business coaching and life coaching with clients. 

According to Wikipedia, a Belief is the state of mind in which a person thinks something to be the case, with or without there being empirical evidence to prove that something is the case with factual certainty. 

Our beliefs can either be empowering or disempowering. And over time, because our actions or inactions follow our beliefs, they will create our reality. 

So if the battlefield is our minds, what strategy can we use to silence our limiting beliefs, gain confidence, and achieve more in life and in business?

Why You Need To Do a Mid-Year Business Review

It’s halftime, how did you do? The end of June represents halftime for your 2017 personal goals and business objectives. Much like in a football game, the scoreboard only tells part of the story at the end of the second quarter. So, before you kick-off the second half of the year, the wise thing to do is a mid-year business review.

Photo Small Business Owner Mid-Year Business Review

While the band is on the field at halftime, coaches and players are examining film and adjusting X’s and O’s to come up with a winning second-half game plan. Sadly though, many small business owners and sales professionals emerge from the July 4th holiday break with the same plan that has been in place since January. 

We Know We Should

The cars we drive, the planes we fly in, and the high-tech machines we use all need to be tuned and calibrated to ensure optimal performance. Intuitively we know our lives and our businesses have similar demands, yet we fail to schedule the time for this review. It is encouraging to see more and more of my small business owner clients incorporating a mid-year business review into their management philosophy.

Common Reasons Why We Don’t

And while more of my clients are open to this, there are two common scenarios where people resist doing a mid-year business review. 

Why is it Hard to Prepare?

This is a guest post from Mark Miller the best-selling author of 6 books, an in-demand speaker and the Vice President of High-Performance Leadership at Chick-fil-A. His latest book, Leaders Made Here, describes how to nurture leaders throughout the organization, from the front lines to the executive ranks and outlines a clear and replicable approach to creating the leadership bench every organization needs.

I was standing in the back of the room listening to my introduction, hoping the person would say something I could comment on when I took the stage. The room was full – hundreds of people. They had come to hear me speak. They wondered what I would say. So, did I… I was not prepared.

Image Hard to Prepare

I hope this has never happened to you as a leader. Take my word for it; to stand and speak in front of a group, large or small, ill prepared is not my idea of fun. Now, I’m okay with making spontaneous remarks as needed – that’s VERY different than a keynote presentation, or workshop setting in which success really does hang in the balance if you’re not prepared.

How To Avoid The January Funk

How are you doing? Is the January Funk messing with your mind and playing with your attitude? Well the good news is you survived Blue Monday, the unofficial “gloomiest day” of the year.

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The first Blue Monday was declared on January 24 in 2005 as part of a press release from a travel company. The date was a result of research used to discern travel trends and holiday bookings. And while science has debunked the gloomiest day of the year theory, there is no denying seasonal factors like post-holiday depression, increase debt, and inclement weather can be a catalyst for the January Funk.

But the good news is there are three things you can start doing today to beat the January Funk.

Thanksgiving Prayer

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Thanksgiving Prayer

O God, when I have food…help me to remember the hungry;
When I have work…help me to remember the jobless;
When I have a home…help me to remember those who have no home at all;
When I am without pain…help me to remember those who suffer,
And remembering;
…help me to destroy my complacency;
…bestir my compassion,
…and be concerned enough to help;
By word and deed, those who cry out for what we take for granted.

Happy Thanksgiving

from Tom Martin Coaching!

Do You Have A Theme For 2016

For the last several years I have declared a theme to start the New Year. This one word focus serves as a powerful guide to influence my mindset over the next 365 days. This year my theme for 2016 is Posture.

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Full Definition of Posture:

  1. the position or bearing of the body whether characteristic or assumed for a special purpose, the pose of a model or artistic figure
  2. state or condition at a given time especially with respect to capability in particular circumstances <maintain a competitive posture in the market>
  3. a conscious mental or outward behavioral attitude

The first component of the definition, and most recognized, deals with the positioning of ones body. My selection of posture for a theme describes a positioning for me as well, only it is my mind. In order to achieve the goals I have for 2016, I know my mind has to be in the right place.   

What Breaks Your Heart?

The year began with the pastor of my church asking a simple question, what breaks your heart?

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iStockphoto credit © Jeffrey Smith

An easy question to dismiss by some who already had more pressing questions awaiting answers. A difficult question for those who had an answer, but who knew if they acted upon their answer they would find themselves outside of their comfort zone.

What Breaks Your Heart?

What breaks your heart was certainly not a of question I wanted to be asked right now. I thought to myself,

of all times for Andy to ask this question, why did it have to be now? 

In my eyes the timing of this question could not have come at a worse time for me. I was in the midst of starting a new company while working through the course work and mentor training to obtain my PCC accreditation. Yet in all my busyness, Andy’s question traveled from my mind to my heart and there was an answer which had to be addressed. 

Christmas Reflections

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This is the time of year where our thoughts tend drift and we think of times gone by. For some Christmas reflections stir up the best of memories and for others those Christmas reflections conjure up pain and sorrow. It is especially important this time of year to be aware of those around us who may be burdened while most of us embrace a season of Christmas joy and cheer.

Who in your life do you know who is enduring a “first” Christmas experience this year?

  • Someone who lost a loved during the year.
  • Someone who is no longer married.
  • Someone who is experiencing a role-reversal and now is caring for a parent.
  • Someone who is looking for a job and is worried how they can navigate Christmas this year.
  • Someone whose child can not be home with them this year.