When business owners start looking for ways to attract more customers, what is the first thing that comes to mind? The internet, right? But before they start having conversations about SEO, SMO, and social media ads, they need to make sure they have fully optimized the free online marketing platforms available, like Google My Business.
When digital platforms like Google My Business and Nextdoor are fully optimized phones start ringing, customers start showing up, and traffic increases on websites.
Sadly though, many small business owners fall under the misconception that a website, some search engine optimization and a few social media posts are all they need for business growth to occur.
Your website doesn’t need to be found by everyone; it just needs to be seen by the people who live in your community. You get this right, and the results can be significant.
4 out of 5 people use search engines to find information about your business.
Your potential customers are searching find local business information like business hours, location, phone number, online reviews, and more. Customer surveys reveal that businesses with detailed online profiles and complete business listings are twice as likely to be considered reputable by consumers.