Do You Know A Georgia Small Business Rock Star?

Nominations are open for the 2019 Georgia Small Business ROCK STARS! Nominate yourself or another great Georgia small business who you think is deserving of ROCK STAR status for this year.

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What’s New This Year?

There are new categories so please be sure to check the one that best describes your business. They also now peer-to-peer judging which includes the current 2018 ROCK STARS who will also be judging the finalists.

Criteria:

  • All types of Georgia small businesses can apply. Nominate your own company or another great Georgia small business.
  • You must employ under 100 (total Georgia employment).
  • You must be a Georgia-based, for-profit company.
  • If you have been assisted by your local or state economic development resources (see application for details), you will receive BONUS points.

Winners are expected to: 

  • Attend the awards luncheon.
  • Take part in producing a short video about your business on location at your company.
  • Provide a high-res product or service photo(s) to be included in promotional materials, size 1200px or higher.

Awards Luncheon: 

  • March 18, 2019, in Atlanta – Location TBD

About the Program:

The Georgia Department of Economic Development (GDEcD) and the Georgia Economic Developers Association (GEDA) team up every year to recognize the outstanding, unique and impactful small businesses in the state of Georgia.

This unique endeavor for Georgia is a huge success only because of the small businesses that impact Georgia every day…the risks, the innovation, the outreach, the reasons why…all of these qualities abound in Georgia and we want to recognize them.

APPLY NOW

Deadline: September 15, 2018

See the complete list of all the 2018 nominees and where their business is located in Georgia. And you can view all the previous Georgia Small Business Rock Stars here

Does Your Business Standout and Get Noticed Online?

Today 3 out of 4 shoppers search online when they want to find a business, and 7 out of 10 made a purchase from a business they found using a search engine.

Businesses with optimized Google Business listings have a much better chance of getting a customer’s attention when they are searching online.

Google research suggests that customers are 50% more likely to consider purchasing from businesses with a complete listing. 

 

Does this sound like you…

  • Claiming your Google Business Listing has been something you’ve been meaning to do, but just haven’t gotten around to it.
  • You’ve claimed your Google Busines Listing but it’s not fully optimized with photos, business services listed, or branding messages.
  • You’re so busy, you honestly don’t have the time to do it. And the thought of giving up family time to watch a set of YouTube tutorials on how to do it properly is unappealing.

Guest Appearance on Podcast for Business

Creating Raving Fans of Your Business

Recently I had the privilege of being a guest on the Podcast for Business show. The podcast is all about business conversations over coffee where the discussions focus on the journey of business ownership.

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Podcast for Business is hosted by Diane Campbell who owns Gratitude Goodies, a specialty gift basket company. Being a business owner herself, Diane’s understanding of business and perspective as a business owner lends itself to compelling conversations with other small business owners.

Actually, Diane’s mission at Gratitude Goodies of helping corporations express their appreciation to customers in meaning and memorable ways set the stage for our conversation about how business owners can create raving fans of their businesses. You can listen to my episode of Podcast for Business using the audio player below. 

Why You Need to Optimize Your Google My Business Listing Today

When business owners start looking for ways to attract more customers, what is the first thing that comes to mind? The internet, right? But before they start having conversations about SEO, SMO, and social media ads, they need to make sure they have fully optimized the free online marketing platforms available, like Google My Business.

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When digital platforms like Google My Business and Nextdoor are fully optimized phones start ringing, customers start showing up, and traffic increases on websites.

Sadly though, many small business owners fall under the misconception that a website, some search engine optimization and a few social media posts are all they need for business growth to occur.

Your website doesn’t need to be found by everyone; it just needs to be seen by the people who live in your community. You get this right, and the results can be significant.

4 out of 5 people use search engines to find information about your business.

Your potential customers are searching find local business information like business hours, location, phone number, online reviews, and more. Customer surveys reveal that businesses with detailed online profiles and complete business listings are twice as likely to be considered reputable by consumers.

Why You Need To Do a Mid-Year Business Review

It’s halftime, how did you do? The end of June represents halftime for the personal goals and business objectives you set for the year. Much like in a football game, the scoreboard only tells part of the story at the end of the second quarter. So, before you kick-off the second half of the year, the wise thing to do is a mid-year business review.

Photo Small Business Owner Mid-Year Business Review

While the band is on the field at halftime, coaches and players are examining film and adjusting X’s and O’s to come up with a winning second-half game plan. Sadly though, many small business owners and sales professionals emerge from the July 4th holiday break with the same plan that has been in place since January. 

We Know We Should

The cars we drive, the planes we fly in, and the high-tech machines we use all need to be tuned and calibrated to ensure optimal performance. Intuitively we know our lives and our businesses have similar demands, yet we fail to schedule the time for this review. It is encouraging to see more and more of my small business owner clients incorporating a mid-year business review into their management philosophy.

Common Reasons Why We Don’t

And while more of my clients are open to this, there are two common scenarios where people resist doing a mid-year business review. 

Are You Using Nextdoor?

By now you have probably received an invitation to join Nextdoor. And if recent press is any indication, you have been using Nextdoor in your community for quite some time.

Image Nextdoor Sign Up Page

Nextdoor currently has over 125,000 neighborhoods registered in its network, which, according to Nextdoor co-founder Nirav Tolia, represents over 75% of the neighborhoods in US.

For those unfamiliar with Nextdoor, Charlie Rose recently interviewed Tolia and they discussed the history of Nextdoor and the value it offers to consumers and local business owners.

One of the biggest use cases for Nexdoor members early on was neighbors asking other neighbors for the best service provider in their area. In a New York Times article about why Nextdoor has caught on, Tolia describes why it works so well for local business owners…

Of the five million messages are exchanged each day on Nextdoor, Mr. Tolia said, “the network’s users send more than one million recommending services to one another. And around 80% of those posts are discussions about local service providers and businesses.

Nextdoor vs. Facebook